The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


What Personality is Your Company?

Craig Apatov / Managing Partner - Strategic Marketing Practice Leader "We would accomplish more things if we did not think them impossible" - Vince Lombardi. Organizations today ...
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Creating Value…Means You’ve Got to Grow!

Jip Inglis / Strategic Marketing Practice Businesses can increase enterprise value in three ways: Grow their top line revenue Improve profit margins by either raising ...
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Emerging Trends in Web Based Insight Marketing

Mike Howatt / Strategic Market Research Just when we were starting to figure out X-Gens, Y-Gens, Next-Gens....another new group emerges. It is a fact that all ...
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How the Best Companies Use Ongoing Consumer Research to Drive Growth

Mike Howatt / Strategic Market Research Companies that expand their business intelligence environments beyond their enterprise walls – and in particular, to their customers – achieve ...
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The Truth Behind the Strategic Gap Analysis

Mike Howatt / Strategic Market Research Identifying marketplace opportunities and exploitable gaps is the goal and challenge of all companies. A key question to investigate is ...
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Reaching Millennials in a Changing World

Michael Colton / Creative Director - Visual Brand Personalities At a recent Interactive Advertising Bureau Leadership Meeting, a guest speakers had some advice for marketers trying ...
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8 Critical Steps to Meaningful Top Line Growth

Mike Cymbrowsky / Consultative Sales Enablement With every passing year, the business environment gets more complex and competitive.  Globalization requires strategic partnerships.  Rapid advances in ...
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How Will You Allocate Your 2016 Marketing Budgets?

Jip Inglis / Client Partner It’s that time of year again. Later this year marketers at companies across the country will begin developing their plans ...
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Is Social Media Replacing Traditional Media?

Nancy Gunter / Ascension Media Strategy, Planning & Buying  With the New Year upon us, we continue to observe constant change in the marketing arena ...
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Using Segmentation to Sharpen Your Focus

Craig Apatov / Strategic Marketing Practice Leader Targeting and market segmentation are terms that get thrown around a lot these days. The fact is these ...
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