The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


Asking Tough Questions About Your Business

Craig Apatov / Strategic Marketing Practice Leader Most companies are immersed in planning next year’s areas of strategic focus and supporting operational budgets. While mid-level ...
Read More

Insurgent Companies Realize No Points Are Scored In The Huddle

Craig Apatov / Strategic Marketing Practice Leader “If winning isn't everything, why do they keep score?”  -  Vince Lombardi While others invest significant time and ...
Read More

A Winning Formula – Learning to Compete With Yourself

Craig Apatov / Strategic Marketing Practice Leader “We compete, not so much against an opponent, but against ourselves.”  -  Bud Wilkinson The fiercest competitor for ...
Read More

3 Essential Leadership Traits

Michael Cymbrowsky / Consultative Sales Enablement There many ideas regarding leadership. Some say leadership characteristics are innate while others contend traits can be learned over ...
Read More

Four Sales Management Tips To Increase Revenue

Michael Cymbrowsky / Consultative Sales Enablement In today’s hyper-competitive economy, inside and outside sales teams must be actively managed and coached if they are going ...
Read More

Football and Business – Avoiding Unforced Errors to Drive Success

Craig Apatov / Strategic Marketing Practice Leader “He who complains about the way the ball bounces is likely the one who dropped it.”  -  Lou ...
Read More

Innovate or Perish!

Craig Apatov / Strategic Marketing Practice Leader “Ideas shape the course of history.”  -  John Maynard Keynes Ideas, and not money, are the currency of ...
Read More

The Best Offense is a Relentless Offense

Craig Apatov / Strategic Marketing Practice Leader “If a window of opportunity appears, don't pull down the shade.” -  Tom Peters Business is about offense and ...
Read More

7 Secrets of Building Nimble Teams

Craig Apatov / Strategic Marketing and Sales Enablement Practice Leader “The achievements of organizations are the results of the combined effort of each individual.” - ...
Read More

10 Characteristics of Insurgent Companies

Craig Apatov / Strategic Marketing Practice Leader Insurgent companies differ from incumbent companies in some very important ways. Insurgent organizations often take a market by ...
Read More
Loading...