Susan Avarde

Ascension Advisory Board
Brand & Marketing Strategy/Customer Experience 

Susan Avarde is a former Marketing and Brand Executive who has worked with companies in over twenty countries around the globe.

For 10+ years Susan served as Head of Global Brand for Citigroup where she oversaw Brand related activities for Citi’s presence in 100+ countries around the world.

Renowned for her vision and brand storytelling ability, Susan’s work has been chronicled by the Harvard Business School (HBS) and she is a frequent speaker on the topic of trends and their vital role in driving growth.

For Ascension Susan provides a blue chip global best practices perspective on brand strategy  and corporate positioning issues occasionally consulting on select Ascension client engagements.

Prior to joining Citi Susan served as Senior Brand Strategist for Landor – a unit of marketing global marketing services leader WPP. There she provided strategic consulting services to clients that included AT&T, Xerox, and Accenture.

Born and educated in the UK Susan also worked as Group Head for the UK based brand consultancy Addison. There she worked on clients including Air France, BP, and Royal Bank of Scotland.

Susan is a participant at TED, DLD, Fortune’s Most Powerful Women, and Forbes Power Women’s Summit where macro themes of change and opportunity are frequent focus topics.

Susan lives and works in New York City.