Ascension Marketing Optimization services leverage critical Analytics and Insights to drive strategic marketing programs that establish brand preference and attract new customers.

We help clients develop strategic positioning platforms and supporting brand messaging. We can also provide executional development of marketing program for both digital and traditional media channels.

When needed we also provide media planning and buying services and digital support including Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services.

Six Critical Stages of Marketing Optimization

Ascension approaches the development and refinement of strategic marketing programs with a focus on five essential program considerations:

Stage	Focus Area	Deliverables
1	Positioning + Messaging Platform	Value Proposition Competitive Differentiators Brand Positioning Messaging Platform
2	Target Audience Definition	Demographics Firm-o-graphics Personas
3	Communication + Outreach Plan	Digital media: o Owned media (web site + listings) o Earned media (SEO, social media) o Paid media (PPC + display) Traditional media: o Advertising o Direct marketing o Promotion
4	Database Development	Prospect + customer contacts Data aggregation
5	Financial	Budget rationale Success metrics Marketing ROI analysis
6	Program Design + Execution	Program design/development Program management Results evaluation

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Successful Businesses Tell Great Stories
Ascension’s BrandStory™ approach to brand positioning and message development is a proprietary process designed to ensure brand/business messaging is compelling, relevant, and differentiated from competition.

• Vision Statement

  Where do we want to go?

• Value Proposition

  How can we bring value to our customers?

• Differentiation Strategy

  In what ways are we different/better than what’s currently available in the market?

• Positioning

  How do we want to be perceived by our target audience?

• Messaging Platforms

  What do we want to say about our brand?