Ascension Marketing Optimization services leverage critical Analytics and Insights to drive strategic marketing programs that establish brand preference and attract new customers.
We help clients develop strategic positioning platforms and supporting brand messaging. We can also provide executional development of marketing program for both digital and traditional media channels.
When needed we also provide media planning and buying services and digital support including Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services.
Six Critical Stages of Marketing Optimization
Ascension approaches the development and refinement of strategic marketing programs with a focus on five essential program considerations:
Stage | Focus Area | Deliverables |
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1 | Positioning + Messaging Platform | Value Proposition Competitive Differentiators Brand Positioning Messaging Platform |
2 | Target Audience Definition | Demographics Firm-o-graphics Personas |
3 | Communication + Outreach Plan | Digital media: o Owned media (web site + listings) o Earned media (SEO, social media) o Paid media (PPC + display) Traditional media: o Advertising o Direct marketing o Promotion |
4 | Database Development | Prospect + customer contacts Data aggregation |
5 | Financial | Budget rationale Success metrics Marketing ROI analysis |
6 | Program Design + Execution | Program design/development Program management Results evaluation |
Successful Businesses Tell Great Stories
Ascension’s BrandStory™ approach to brand positioning and message development is a proprietary process designed to ensure brand/business messaging is compelling, relevant, and differentiated from competition.
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Vision Statement
Where do we want to go?
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Value Proposition
How can we bring value to our customers?
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Differentiation Strategy
In what ways are we different/better than what’s currently available in the market?
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Positioning
How do we want to be perceived by our target audience?
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Messaging Platforms
What do we want to say about our brand?