The path to revenue growth begins with an objective understanding of the financial dimensions of client profitability as they relate to strategic growth.
Strategic Analytics include a detailed quantitative evaluation of a company’s historical financial performance on a product, account, and geographic basis.
Ascension identifies key strategic growth drivers and conducts objective assessments of internal client strengths and available resources – skills, capabilities, capital, and systems to support desired growth objectives.
The Devil is Often in the Detail
Ascension leverages external Big Data and available internal financial information to form a fact basis for growth planning.
We use extensive financial and market data to perform multi-variate and regression analysis that often inform the design/development of subsequent marketing and sales enablement programs.
Analytics provides objectivity and perspective and serves as a foundation for planning a purposeful strategic path forward.
Ascension analytics includes:
- Historical invoice analysis
- Market segmentation
- Customer profitability analysis
- Customer size tiering
- Product contribution analysis
- Target customer profiling
- Statistical analysis
- Regression models
- Win/Loss analysis
- Customer attrition analysis
- Customer vintage analysis
- Customer value mapping
- Share-of-Voice analysis
- Share-of-Wallet analysis
- SWOT analysis
- Monte Carlo Predictive Models