Strategic Alliance & Channel Management Programs

Sandy’s experience centers on the development of organizational relationships, go-to-market strategies, and e-procurement.  For Ascension, Sandy serves as a strategic thought leader and consultant in the design, development, and deployment of “win/win” strategic partnership programs for companies around the world.

She is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University.  She has been a member of the marketing faculty at Emory University since 2001.

In 2016 Sandy was awarded a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and impact on the discipline and research excellence. Her work has received significant attention from the academic community and the marketplace, and her recent books Partnering with the Frenemy and A Field Guide to Channel Strategy are gaining increasing attention and influence. She is an editorial board member at leading marketing journals and her work appears in a variety of books.

She is a co-founder of the Emory Marketing Analytics Center (MAC) and has been on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology and the Wharton School at the University of Pennsylvania. She teaches marketing channel strategy in the executive and working professional programs as well as marketing strategy in the PhD program. She received her PhD from the University of Florida (Go Gators!).

Sandy is also a visible leader in the marketing discipline, having served on the INFORMS Society for Marketing Science Advisory council, the American Marketing Association’s (AMA) Board of Directors, Academic Council, and Foundation, which encourages giving excellence and investing in the discipline’s diversity and social efforts. She lives in the Atlanta area.