Purposeful Selling

Achieving Sales Effectiveness

Best in class companies understand that achieving consistent revenue growth requires focus and discipline with the sales force and sales management.

It is a fact that sales reps only control two things – where they spend their time, and, what they say when they get in front of a prospect/customer. Ascension focuses our Purposeful Selling™ program on helping companies make the most out of these two control points.

Purposeful Selling™ exists at the intersection of strategic sales planning and best practice consultative selling.

Downloadable content:
Purposeful Selling℠ Slideshow

The Ascension Pre-Packaged Purposeful Selling™ Program

Since our inception Ascension has worked with companies across a broad range of industries to help them adopt a more focused and impactful sales culture.

This led us to develop a popular best-in-class pre-packaged business-to-business program consisting of 6 important steps as shown below:

Purposeful Selling

Hands-On Support Proven to Drive Measurable Results

Over several months a team of Ascension consultants work directly with client management and their marketing and sales organizations. Together we develop an informed and targeted go-to-market sales program.

As shown in the diagram above our six phase process includes:

  • Analytics and market research to inform fact based growth programming
  • Organization of prospect + customer data for marketing/sales outreach
  • Evaluation + refinement of existing sales compensation programs
  • Two on-site consultative sales training workshops*
  • Follow-up sales coaching/mentoring and accountability process (Red Team)

* Workshops: Art of Selling (consultative best practice selling), Remote Selling (inside sales/customer service), and the Science of Selling (territory analysis + sales planning)

Connecting Execution to Marketplace Impact 

Ascension clients who have implemented Purposeful Selling™ have consistently achieved revenue growth, profit improvement, and market share gains.

Contact us and let us help you accelerate revenue growth by creating a best practices inspired consultative sales organization.

We’d also be glad to let you chat with our very satisfied clients around the world.