Strategic Analytics + Database Consulting

Fueled by a passion for giving clients the advantage of data-driven strategies that generate measurable business results, Dr. David Nickell brings over 25 years experience in designing and implementing high-impact marketing strategies for companies such as Nabisco, Honeywell, UPS, Chick-fil-A, Aflac, Kimberly-Clark and the Atlanta Falcons.

David’s particular expertise is in measuring marketing ROI, business optimization, marketing research, brand and product management, and revenue and price management. Prior to consulting, David spent over seven years in the telecommunications industry with BellSouth (now AT&T) and EarthLink.

A tenured Marketing Professor at the University of West Georgia, Dr. Nickell earned his Ph.D. at Georgia State University and his MBA from the Goizueta Business School at Emory University. He currently is a member of the Editorial Review Board for the Journal of Sponsorship and the Marketing Education Review.