Case Study: Trade Fixtures Retail Merchandising

Enabling Merchandising Innovation

For over 30 years Trade Fixtures has been the leading manufacturer of retail bulk merchandising fixtures and mill work solutions.

The company offers their merchandising fixtures to retailers in a myriad of retail channels.

From gravity scoops and inversion bins to advanced merchandising wall systems Trade Fixtures has consistently been the industry innovation, engineering, and retail support leader.

Ascension was engaged to design and execute national qualitative research to support the company’s development of several new lines of dry ingredient and liquid bulk merchandising fixtures .

Ascension staged and moderated regional focus groups with bulk foods buying consumers across the country. Groups included hands-on respondent evaluation of bulk dispensers from Trade Fixtures and competition.

Research insights proved invaluable to Trade Fixtures management and powered the company’s product refinement and marketing/sales development activities.

Ascension primary research finding contributed to the successful national launch of the tested bulk merchandising systems.

This project illustrates Ascension’s full service research capabilities.