Using Insights to Improve Execution
STEMCO is a leading manufacturer of heavy duty truck parts from wheel-end components to next generation RFID sensor technologies.
For years the company has leveraged a fleet of fully equipped mobile demo trucks to showcase their latest products and technologies to thousands of trucking fleets a year. The mobile demo program falls under the company’s Total Customer Value (TCV) program.
In 2012 STEMCO sought to better understand customer perceptions of the mobile demo program. STEMCO engaged Ascension to construct a quantitative nationwide user experience and perception research program.
The research insights and recommendations led to important improvements in the company’s field activation and demo program.
The research revealed ways to make the STEMCO TCV mobile demo program more impactful at driving brand switching and long term preference for the company’s wide array of truck products and services.
The STEMCO diagnostic research is an excellent example of how insights can drive growth and measurable revenue impact!