Rapid Global Communications Response to the COVID-19 Pandemic
CHALLENGE
GHX is a Software-as-a-Service (SaaS) company that reduces the cost of doing business in healthcare by automating supply chain processes and improving visibility into the products used in patient care. The GHX Global Network, the world’s largest community of healthcare trading partners, connects supply chain, finance and clinical professionals with their suppliers. The cloud-based technology makes it easier for customers to drive costs out of the healthcare supply chain. Over the last 10 years, GHX has saved the healthcare industry $5+ billion.
GHX enjoys relationships with approximately 90% of the healthcare provider organizations and 300+ of the leading pharma and medical device companies nationwide.
When the COVID-19 pandemic hit in early 2020, GHX quickly leveraged its unique perspective on the healthcare supply chain industry to support providers and suppliers with a broad array of information, tools, and hands-on support.
SOLUTION
A four person Ascension support team to partnered with the GHX Product Management teams in USA and Europe to provide the following key support:
- Marketplace COVID-19 Trend/Issue Analysis
- Development of External Marketplace Communication Strategies
- Design + Development of Original Thought Leadership Content Related COVID-19 Issues
- Scripting and Coordination of Digital Forum Events
- Deployment of Targeted COVID-19 Communications
- Assistance Converting the GHX In Person Annual Summit to a Virtual Event
IMPACT
Over the course of a six month intense COVID-19 challenged period, Ascension helped GHX maintain and build on its already strong healthcare provider and supplier relationships.
Analytic measures of Ascension supported digital communication programs revealed strong marketplace attendance, positive viewer feedback, and increased sales conversations many of which were converted into new revenue opportunities.
