Refocusing for Strategic Growth
Engineering Specialty Products is a 30 year old North Georgia based manufacturer and distributor of high quality temperature and pressure measurement instruments.
The company’s products are used in an array of industrial applications. ESP sells direct to OEM manufacturers as well as third party distributors worldwide.
Seeking to sharpen their go-to-market focus Ascension was engaged to improve the company’s strategic focus with the goal of accelerating top line revenue growth.
Consistent with our integrated approach to strategic revenue growth Ascension provided an integrated and sequenced strategic support package. The program was designed to improve ESP key account and geographic targeting while improving the effectiveness of the inside and outside sales forces.
As Private Equity owned company ESP strives to achieve significant year-on-year revenue growth. As Ascension does with other Private Equity portfolio companies our task was to help the organization “accelerate” this growth using:
- Strategic market analytics
- Customer/market insight mining
- Improved brand positioning + communication
- Best practices sales training
Though still early preliminary program results suggest ESP will enjoy an improved major account focus, enhanced brand messaging, and sharpened new business prospecting activity.
ESP is an excellent example of how Ascension works hands-on with marketing and sales managers to drive measurable top line revenue growth.