Case Study: Checkers Industrial Safety Products

Strategic Growth Focused Selling

Checkers Industrial is a leading manufacturer of industrial safety products including warning whips, cable protectors, wheel chocks, and lighting systems.

For over 25 years the company has been a leader in safety equipment development serving the entertainment, military, temporary power, oil/gas, and mining industries.

Checkers maintains a significant inside and outside sales team and a customer service group challenged to cross/up sell. The company saw an opportunity to bring a best practices consultative sales discipline to the organization to help accelerate top line revenue performance.

Ascension enhanced the company’s sales enablement program with new:

  • Customized sales training
  • Up/cross selling program
  • Targeted prospecting sales program
  • Performance-based sales compensation program
  • Activity based selling accountability and coaching/mentoring program

Checkers benefited from the Ascension Purposeful Selling™ program designed to bring strategic intent and focused accountability and feedback to the sales process thereby driving consistent revenue growth and market share performance.

The Ascension Purposeful Selling support program has contributed to year-on-year revenue growth, improved sales coverage models, and major account expansion.