Strategic Marketing + Consultative Sales Enablement
Wesley is the Director of the Center for Business and Industrial Marketing in the Robinson College of Business at the Georgia State University as well as the CBIM RoundTable Professor of Marketing and teaches courses in business-to-business marketing, sales management and customer relationship management.
Professor Johnston brings to the Ascension team extensive experience having served as a consultant and trainer in the areas of business-to-business marketing and strategic selling, key account and sales force management, and competitive strategies. He has worked on projects for Alfa Laval, Arkema, AT&T, AccuRay, Beers Construction Company, Bushnell, Cargill, Carrier International, CBeyond, Cypress Communications, DuPont, Honeywell, Lanier WorldWide, Siemens, Southern Company, Thyssen Krupp, UPS, Unimation, Weyerhaeuser, and W.W. Williams.
He has taught seminars in Argentina, Australia, Bahrain, Chile, China, Columbia, Finland, Germany, Malaysia, Mexico, Peru, and Saudi Arabia. Recently, he completed a trip to Europe where he spoke to groups of managers on business-to-business marketing and international sales force management.
Professor Johnston is a member of the American Marketing Association, where he was the president of the Relationship Marketing special interest group for a number of years. Recently he received the Life Time Achievement award from the group.
Wesley lives and works out of the Atlanta office.