The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


How Will You Allocate Your 2016 Marketing Budgets?

Jip Inglis / Client Partner It’s that time of year again. Later this year marketers at companies across the country will begin developing their plans ...
Read More

How Consumers Really Make Purchase Decisions

Jip Inglis / Strategic Marketing Practice Driving revenue today is all about persuading potential consumers to buy your product versus the competition. Central to success ...
Read More

Stories Worth Repeating: Authentic Brands

Michael Colton / Creative Director - Visual Brand Personalities Most people who start companies have a mission, and a vision, and an attitude that they ...
Read More

How Pricing Strategy Impacts Revenue

Jip Inglis / Strategic Marketing Practice As marketers, we all know that pricing strategy is important. Pricing, along with Product, Promotion, and Place are the ...
Read More

Seven Sins That Derail Growth

Craig Apatov / Strategic Practice Marketing Leader As senior managers we all get caught up in the day-to-day issues and challenges of attempting to keep ...
Read More

Raising Awareness For Low Profile Brands

Jip Inglis / Strategic Marketing Practice Consumers are up to three times more likely to purchase brands that were in their initial consideration set for ...
Read More