The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


What Personality is Your Company?

Craig Apatov / Managing Partner - Strategic Marketing Practice Leader "We would accomplish more things if we did not think them impossible" - Vince Lombardi. Organizations today ...
Read More

Using Segmentation to Sharpen Your Focus

Craig Apatov / Strategic Marketing Practice Leader Targeting and market segmentation are terms that get thrown around a lot these days. The fact is these ...
Read More

8 Critical Steps to Meaningful Top Line Growth

Mike Cymbrowsky / Consultative Sales Enablement With every passing year, the business environment gets more complex and competitive.  Globalization requires strategic partnerships.  Rapid advances in ...
Read More

Reaching Millennials in a Changing World

Michael Colton / Creative Director - Visual Brand Personalities At a recent Interactive Advertising Bureau Leadership Meeting, a guest speakers had some advice for marketers trying ...
Read More

Emerging Trends in Web Based Insight Marketing

Mike Howatt / Strategic Market Research Just when we were starting to figure out X-Gens, Y-Gens, Next-Gens....another new group emerges. It is a fact that all ...
Read More

The Truth Behind the Strategic Gap Analysis

Mike Howatt / Strategic Market Research Identifying marketplace opportunities and exploitable gaps is the goal and challenge of all companies. A key question to investigate is ...
Read More

Customer Centric Selling

Pamela Currie / Sales Effectiveness Practice Today’s business world is like a high speed race track with many twist and turns due to the volatile ...
Read More

How Will You Allocate Your 2016 Marketing Budgets?

Jip Inglis / Client Partner It’s that time of year again. Later this year marketers at companies across the country will begin developing their plans ...
Read More

How Consumers Really Make Purchase Decisions

Jip Inglis / Strategic Marketing Practice Driving revenue today is all about persuading potential consumers to buy your product versus the competition. Central to success ...
Read More

Stories Worth Repeating: Authentic Brands

Michael Colton / Creative Director - Visual Brand Personalities Most people who start companies have a mission, and a vision, and an attitude that they ...
Read More