The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


The Best Offense is a Relentless Offense

Craig Apatov / Strategic Marketing Practice Leader “If a window of opportunity appears, don't pull down the shade.” -  Tom Peters Business is about offense and ...
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7 Secrets of Building Nimble Teams

Craig Apatov / Strategic Marketing and Sales Enablement Practice Leader “The achievements of organizations are the results of the combined effort of each individual.” - ...
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Creating Value…Means You’ve Got to Grow!

Jip Inglis / Strategic Marketing Practice Businesses can increase enterprise value in three ways: Grow their top line revenue Improve profit margins by either raising ...
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What Personality is Your Company?

Craig Apatov / Managing Partner - Strategic Marketing Practice Leader "We would accomplish more things if we did not think them impossible" - Vince Lombardi. Organizations today ...
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Using Segmentation to Sharpen Your Focus

Craig Apatov / Strategic Marketing Practice Leader Targeting and market segmentation are terms that get thrown around a lot these days. The fact is these ...
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8 Critical Steps to Meaningful Top Line Growth

Mike Cymbrowsky / Consultative Sales Enablement With every passing year, the business environment gets more complex and competitive.  Globalization requires strategic partnerships.  Rapid advances in ...
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Reaching Millennials in a Changing World

Michael Colton / Creative Director - Visual Brand Personalities At a recent Interactive Advertising Bureau Leadership Meeting, a guest speakers had some advice for marketers trying ...
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Emerging Trends in Web Based Insight Marketing

Mike Howatt / Strategic Market Research Just when we were starting to figure out X-Gens, Y-Gens, Next-Gens....another new group emerges. It is a fact that all ...
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The Truth Behind the Strategic Gap Analysis

Mike Howatt / Strategic Market Research Identifying marketplace opportunities and exploitable gaps is the goal and challenge of all companies. A key question to investigate is ...
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Customer Centric Selling

Pamela Currie / Sales Effectiveness Practice Today’s business world is like a high speed race track with many twist and turns due to the volatile ...
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