The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.

Raising Awareness For Low Profile Brands

Jip Inglis / Strategic Marketing Practice Consumers are up to three times more likely to purchase brands that were in their initial consideration set for ...
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