The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


Asking Tough Questions About Your Business

Craig Apatov / Strategic Marketing Practice Leader Most companies are immersed in planning next year’s areas of strategic focus and supporting operational budgets. While mid-level ...
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3 Essential Leadership Traits

Michael Cymbrowsky / Consultative Sales Enablement There many ideas regarding leadership. Some say leadership characteristics are innate while others contend traits can be learned over ...
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A Winning Formula – Learning to Compete With Yourself

Craig Apatov / Strategic Marketing Practice Leader “We compete, not so much against an opponent, but against ourselves.”  -  Bud Wilkinson The fiercest competitor for ...
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Insurgent Companies Realize No Points Are Scored In The Huddle

Craig Apatov / Strategic Marketing Practice Leader “If winning isn't everything, why do they keep score?”  -  Vince Lombardi While others invest significant time and ...
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Is Social Media Replacing Traditional Media?

Nancy Gunter / Ascension Media Strategy, Planning & Buying  With the New Year upon us, we continue to observe constant change in the marketing arena ...
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Innovate or Perish!

Craig Apatov / Strategic Marketing Practice Leader “Ideas shape the course of history.”  -  John Maynard Keynes Ideas, and not money, are the currency of ...
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Four Sales Management Tips To Increase Revenue

Michael Cymbrowsky / Consultative Sales Enablement In today’s hyper-competitive economy, inside and outside sales teams must be actively managed and coached if they are going ...
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10 Characteristics of Insurgent Companies

Craig Apatov / Strategic Marketing Practice Leader Insurgent companies differ from incumbent companies in some very important ways. Insurgent organizations often take a market by ...
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Football and Business – Avoiding Unforced Errors to Drive Success

Craig Apatov / Strategic Marketing Practice Leader “He who complains about the way the ball bounces is likely the one who dropped it.”  -  Lou ...
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How the Best Companies Use Ongoing Consumer Research to Drive Growth

Mike Howatt / Strategic Market Research Companies that expand their business intelligence environments beyond their enterprise walls – and in particular, to their customers – achieve ...
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