The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


Insurgent Companies Realize No Points Are Scored In The Huddle

Craig Apatov / Strategic Marketing Practice Leader “If winning isn't everything, why do they keep score?”  -  Vince Lombardi While others invest significant time and ...
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Is Social Media Replacing Traditional Media?

Nancy Gunter / Ascension Media Strategy, Planning & Buying  With the New Year upon us, we continue to observe constant change in the marketing arena ...
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Innovate or Perish!

Craig Apatov / Strategic Marketing Practice Leader “Ideas shape the course of history.”  -  John Maynard Keynes Ideas, and not money, are the currency of ...
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Four Sales Management Tips To Increase Revenue

Michael Cymbrowsky / Consultative Sales Enablement In today’s hyper-competitive economy, inside and outside sales teams must be actively managed and coached if they are going ...
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10 Characteristics of Insurgent Companies

Craig Apatov / Strategic Marketing Practice Leader Insurgent companies differ from incumbent companies in some very important ways. Insurgent organizations often take a market by ...
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Football and Business – Avoiding Unforced Errors to Drive Success

Craig Apatov / Strategic Marketing Practice Leader “He who complains about the way the ball bounces is likely the one who dropped it.”  -  Lou ...
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How the Best Companies Use Ongoing Consumer Research to Drive Growth

Mike Howatt / Strategic Market Research Companies that expand their business intelligence environments beyond their enterprise walls – and in particular, to their customers – achieve ...
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The Best Offense is a Relentless Offense

Craig Apatov / Strategic Marketing Practice Leader “If a window of opportunity appears, don't pull down the shade.” -  Tom Peters Business is about offense and ...
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7 Secrets of Building Nimble Teams

Craig Apatov / Strategic Marketing and Sales Enablement Practice Leader “The achievements of organizations are the results of the combined effort of each individual.” - ...
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Creating Value…Means You’ve Got to Grow!

Jip Inglis / Strategic Marketing Practice Businesses can increase enterprise value in three ways: Grow their top line revenue Improve profit margins by either raising ...
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