The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


Honesty is the Best Policy

Laura Colton / Social Media & Content Marketing “No one ever excused his way to success.” - Dave Del Dotto Mistakes are an inevitable part ...
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What Was Old Is New Again

 Laura Colton / Social Media and Content Marketing A company’s logo is the equivalent of a first impression. It only takes a quick glance to ...
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6 Questions Top Business Leaders Ask

Michael Cymbrowsky / Consultative Sales Enablement A company culture where curiosity is embraced and norms are challenged will help a business succeed.   To build and ...
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Toying with Disruption

Laura Colton / Social Media and Content Marketing “Be the change that you wish to see in the world.” - Mahatma Gandhi Barbie dolls have ...
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Who is the Chief Growth Officer? The Chief Marketing and Chief Brand Officer rolled into one. 

Susan Avarde / Marketing Strategy & Customer Experience   Who is the Chief Growth Officer, the CMO or the CBO? This question is hovering in ...
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Spotify Reaching The Millennial Market

Laura Colton / Social Media and Content Marketing As most people know, millennials and social media tend to go hand in hand. And as a ...
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Good vs. Bad Counter-Intuitive Business Strategy

Craig Apaptov / Strategic Marketing Practice Leader Strategic growth ideas are all around us. We see them in our daily lives though sometimes we don't ...
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A Visionary Marketing Approach

Laura Colton / Social Media & Content Marketing There’s something to be said about that victorious feeling of picking out the perfect pair of glasses ...
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Even Unicorns Sometimes Lose Their Way In The Forest

Susan Avarde / Branding, Corporate Identity, Customer Experience  I love Uber, it is a wunderkind. But the other day I was sad to see their ...
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The No-Huddle Offense in Business

Craig Apatov / Strategic Marketing Practice Leader The NFL never has seen anything like it, and the game may never be the same.” -The Boston Globe, ...
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