The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


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Spotify Reaching The Millennial Market

Laura Colton / Social Media and Content Marketing As most people know, millennials and social media tend to go hand in hand. And as a ...
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Good vs. Bad Counter-Intuitive Business Strategy

Craig Apaptov / Strategic Marketing Practice Leader Strategic growth ideas are all around us. We see them in our daily lives though sometimes we don't ...
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A Visionary Marketing Approach

Laura Colton / Social Media & Content Marketing There’s something to be said about that victorious feeling of picking out the perfect pair of glasses ...
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Even Unicorns Sometimes Lose Their Way In The Forest

Susan Avarde / Branding, Corporate Identity, Customer Experience  I love Uber, it is a wunderkind. But the other day I was sad to see their ...
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The No-Huddle Offense in Business

Craig Apatov / Strategic Marketing Practice Leader The NFL never has seen anything like it, and the game may never be the same.” -The Boston Globe, ...
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Asking Tough Questions About Your Business

Craig Apatov / Strategic Marketing Practice Leader Most companies are immersed in planning next year’s areas of strategic focus and supporting operational budgets. While mid-level ...
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3 Essential Leadership Traits

Michael Cymbrowsky / Consultative Sales Enablement There many ideas regarding leadership. Some say leadership characteristics are innate while others contend traits can be learned over ...
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A Winning Formula – Learning to Compete With Yourself

Craig Apatov / Strategic Marketing Practice Leader “We compete, not so much against an opponent, but against ourselves.”  -  Bud Wilkinson The fiercest competitor for ...
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Insurgent Companies Realize No Points Are Scored In The Huddle

Craig Apatov / Strategic Marketing Practice Leader “If winning isn't everything, why do they keep score?”  -  Vince Lombardi While others invest significant time and ...
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Is Social Media Replacing Traditional Media?

Nancy Gunter / Ascension Media Strategy, Planning & Buying  With the New Year upon us, we continue to observe constant change in the marketing arena ...
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