The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


Don’t Shoot Yourself In The Foot

Avoid Creating a Sales Prevention Culture with These 5 Strategies (more…) ...
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Secrets to Successful Product Research

Secrets to Successful Product Research  (more…) ...
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Tips for Building Strong Customer Relationships

Tips for Building Strong Customer Relationships  (more…) ...
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How to Increase Sales Through Win/Loss Analysis

How to Increase Sales Through Win/Loss Analysis (more…) ...
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8 Stages of Branding

8 Stages of Branding  (more…) ...
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3 Ways to Ensure A Strong Company Culture

Laura Colton / Content Marketing “We are only as strong as we are united, as weak as we are divided.” - J.K. Rowling, Harry Potter ...
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5 Things You Don’t Know about Your Customers That Can Hurt You Next Year!

Craig Apatov / Strategic Marketing Practice Leader Laura Colton / Strategic Research Analyst When it comes to winning and losing new business… companies in highly ...
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Nine Principles For Success

Craig Apatov / Strategic Marketing Practice Leader “We didn't lose the game; we just ran out of time.”  -  Vince Lombardi It’s about time. In ...
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Rebranding From The Inside Out

Laura Colton / Social Media & Content Marketing Back in the early 2000s, Abercrombie & Fitch was at the height of its popularity. Everything from ...
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Merging Strategy and Tactics in Today’s Fast Pace World

Craig Apatov / Strategic Marketing Practice Leader Saying that the speed of business has accelerated is a gross understatement. Companies and brands that were not ...
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