The Top Line Blog

In business you have to be different to be great. Success requires creating a constant stream of innovative new products and services that appeal to customers on multiple levels. The Top Line Blog is a repository of breakthrough thinking and transformational ideas for achieving revenue growth in a dynamic and uncertain world.


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3 Ways to Ensure A Strong Company Culture

Laura Colton / Content Marketing “We are only as strong as we are united, as weak as we are divided.” - J.K. Rowling, Harry Potter ...
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5 Things You Don’t Know about Your Customers That Can Hurt You Next Year!

Craig Apatov / Strategic Marketing Practice Leader Laura Colton / Strategic Research Analyst When it comes to winning and losing new business… companies in highly ...
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Nine Principles For Success

Craig Apatov / Strategic Marketing Practice Leader “We didn't lose the game; we just ran out of time.”  -  Vince Lombardi It’s about time. In ...
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Rebranding From The Inside Out

Laura Colton / Social Media & Content Marketing Back in the early 2000s, Abercrombie & Fitch was at the height of its popularity. Everything from ...
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Merging Strategy and Tactics in Today’s Fast Pace World

Craig Apatov / Strategic Marketing Practice Leader Saying that the speed of business has accelerated is a gross understatement. Companies and brands that were not ...
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Honesty is the Best Policy

Laura Colton / Social Media & Content Marketing “No one ever excused his way to success.” - Dave Del Dotto Mistakes are an inevitable part ...
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What Was Old Is New Again

 Laura Colton / Social Media and Content Marketing A company’s logo is the equivalent of a first impression. It only takes a quick glance to ...
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6 Questions Top Business Leaders Ask

Michael Cymbrowshy / Consultative Sales Enablement A company culture where curiosity is embraced and norms are challenged will help a business succeed.   To build and ...
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Toying with Disruption

Laura Colton / Social Media and Content Marketing “Be the change that you wish to see in the world.” - Mahatma Gandhi Barbie dolls have ...
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Who is the Chief Growth Officer? The Chief Marketing and Chief Brand Officer rolled into one. 

Susan Avarde / Marketing Strategy & Customer Experience   Who is the Chief Growth Officer, the CMO or the CBO? This question is hovering in ...
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