Ascension Marketing Optimization services leverage critical Analytics and Insights to drive strategic marketing programs that establish brand preference and attract new customers.
We help clients develop strategic positioning platforms and supporting brand messaging. We can also provide executional development of marketing program for both digital and traditional media channels.
When needed we also provide media planning and buying services and digital support including Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services.
Six Critical Stages of Marketing Optimization
Ascension approaches the development and refinement of strategic marketing programs with a focus on five essential program considerations:
|1||Positioning + Messaging Platform||Value Proposition
|2||Target Audience Definition||Demographics
|3||Communication + Outreach Plan||Digital media:
o Owned media (web site + listings)
o Earned media (SEO, social media)
o Paid media (PPC + display)
o Direct marketing
|4||Database Development||Prospect + customer contacts
Marketing ROI analysis
|6||Program Design + Execution||Program design/development
Successful Businesses Tell Great Stories
Ascension’s BrandStory™ approach to brand positioning and message development is a proprietary process designed to ensure brand/business messaging is compelling, relevant, and differentiated from competition.
Where do we want to go?
How can we bring value to our customers?
In what ways are we different/better than what’s currently available in the market?
How do we want to be perceived by our target audience?
What do we want to say about our brand?