Director of Marketing Research
David has over 30 years of experience of progressively responsible Marketing Research/Strategic Planning experience: encompassing International and Domestic venues, Qualitative and Quantitative studies, and a broad range of consulting activities to and with Senior Management. David brings extensive Marketing Research & Customer Insight skills to the Ascension team.
David is very experienced at all facets of Marketing Research and associated analytics; using a broad range of powerful SPSS based software tools to analyze and present data that the supports the Ascension team in their efforts to help their customers grow. In addition he has strong specialization in Branding Research and Ad Testing. David’s results driven research leads from his passion for applying consumer and marketing insights to drive business decisions. Working closely with both internal and external clients David has been able to anticipate and define information needs, recommend and prioritize solutions, synthesize data, and draw out actionable insights across industries: both Domestic and Global.
David is graduate of New York University with a Ph.D. in Psychology specializing in Research, Statistics and Methodology.