Chief Research Officer
Casey Goodman brings 20 years of experience in strategic marketing and business insights. Deep knowledge of research design, statistics and syndicated data analysis infuses his insights work. Casey’s aptitudes in data visualization and communication help translate findings into actionable business strategy.
Casey headed Strategic Entertainment Research at Turner Broadcasting, working on media brands spanning digital, mobile, television and social media platforms. While a vice president at IPSOS (formerly Synovate), a global market research company, Casey worked with The Coca-Cola Company, Unilever and Philips Consumer Lifestyle. Casey has also worked with clients in manufacturing, financial services and healthcare.
Casey graduated Summa Cum Laude from Wake Forest University with Honors in Psychology. He also has a Masters degree from WFU in Experimental Social Psychology. Casey enjoys Scrabble, The New York Times Crossword and serves on the board of a non-profit animal rescue.
Casey loves to stay fit and is a certified personal trainer and cycling instructor as well as being a rockstar researcher. Casey resides and works out of Atlanta.