Case Study: Cannon Equipment

Wireless Sales Enablement

Cannon Equipment is a Minnesota based manufacturer of retail merchandising systems including front-end checkout fixtures.

The company (a division of IMI, PLC in the UK) designs and builds retail merchandising fixtures and back-of-the-house equipment handling machinery used in a wide range of retail outlets worldwide.

To help accelerate commercialization of their innovative VersaGrid™ modular wire merchandising system for grocery retailers Cannon engaged Ascension in a custom web development project.

Ascension was challenged to develop a customized web-based technology application that would enable Cannon field sales reps to configure retailer specific front-of-house racking systems as part of the face-to-face sales process and wirelessly communicate the order to their Tennessee based manufacturing facility.

The goal was to empower field sales and shorten manufacturing cycle times thereby accelerating time to market.

The VersaGrid™ laptop sales development and manufacturing system designed by Ascension quickly became a game changing application for the company

Using PHP and Java Script technology Ascension developers designed an elegant wireless web-based system. The platform enabled Cannon sales reps to design retail front-end merchandising layouts and required wire racking components during sales calls.

With customer approval the system immediately processed the manufacturing order wirelessly to Cannon production plants who initiated production.

The VersaGrid™ laptop sales development and manufacturing system helped Cannon accelerate revenue production for the system to grocery retailers nationwide.

This custom application project underscores Ascension’s ability to provide clients with strategic and executional assistance to drive measurable results!