Case Study: Atlanta Life Insurance Company

Energizing a Century Old Brand

Atlanta Life Insurance Company is a 110 year old financial services company with insurance interests throughout the USA.

In 2014 Ascension was engaged to help their general agency insurance business better understand the power and potential of its brands and to help refresh the company’s flagship insurance business.

Ascension conducted national brand image/perception research to identify leverageable elements of the company and its proud history of providing financial services to consumer and commercial markets across America.

New alternative positioning and business concepts were developed capable of helping the organization market an expanded lineup of commercially targeted products/services through an updated delivery model.

To support the company’s mission, Ascension worked with the Atlanta Life management team to provide a fully integrated lineup of strategic and executional support including:

– Analytics to understand areas of strong financial opportunity

– Research to gauge market interest in alternative positioning + products

– Digital ad campaign design and media planning/buying services

– UX/UI and web platform design and delivery

– Customized sales training and sales process implementation

Atlanta Life is a great example of our ability to provide end-to-end client support.

For Atlanta Life support has included upfront analytics, market research, sales training + process development, and program development through digital design, media planning/buying, and program implementation.

For Atlanta Life Ascension is truly an integrated trusted adviser!